![\"icc](\"https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/icc-storia-esordio-mercati-esteri2.jpg\")
<\/p>\nThe 1990s were stormy years in Italy: the exceptional growth of previous years left room for recession and for the progressive loss of competitiveness of large companies.<\/p>\n
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On the other side, the small-medium companies born in the Seventies and Eighties, such as Rota Cavi<\/strong>, were the drivers of the Italian economy, standing out for their innovation and spirit of initiative. In 1994 the company acquired La Tuste, a factory producing electric cables, which had inspired Giuseppe Rota<\/strong> to approach the world of cables many years before.<\/p>\n The third generation of the Rota family<\/strong> joined the company and set up an internationalization strategy that aimed to expand business beyond the Italian borders.<\/p>\n The initiative, the strong desire to grow and the teamwork of the Rota family<\/strong> led to the first successes of the new strategy: for the first time, more than 30% of the turnover came from abroad. Rota Hellas was founded in Greece and partnerships were established with important companies in Germany and Russia. On the left: the founder \u2013 Giuseppe Rota With 30,000 square metres of production area, 200 employees and a turnover of 51 million Euros, I.C.C. would soon inaugurate a season of investments, through joint ventures and acquisitions and a continuous increase of business volumes on foreign markets.<\/p>\n Follow the next episode of our History to find out!<\/p>\n","protected":false},"excerpt":{"rendered":" The 1990s were stormy years in Italy: the exceptional growth…<\/p>\n","protected":false},"author":5,"featured_media":143929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-143953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/posts\/143953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/comments?post=143953"}],"version-history":[{"count":3,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/posts\/143953\/revisions"}],"predecessor-version":[{"id":143956,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/posts\/143953\/revisions\/143956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/media\/143929"}],"wp:attachment":[{"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/media?parent=143953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/categories?post=143953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/tags?post=143953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIn this scenario, the Nineties were rich in great changes for Rota Cavi<\/strong>.<\/p>\n
\n![\"icc](\"https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/icc-storia-esordio-mercati-esteri3.jpg\")
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\nFollowing these developments, the company felt the need to identify itself with a company name that reflected the new corporate vision. In 2001, Rota Cavi S.p.A took its current name Italian Cable Company S.p.A.<\/strong> (I.C.C.), conveying the desire to acquire an international dimension while maintaining the high quality level of Made in Italy.<\/p>\n![\"icc](\"https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/icc-storia-esordio-mercati-esteri4.jpg\")
On the right: Rota brothers \u2013 Luigi, Enrico, Bruno, Ottavio<\/p><\/div>\n