{"id":143925,"date":"2021-05-20T09:01:48","date_gmt":"2021-05-20T07:01:48","guid":{"rendered":"https:\/\/icc.it\/italian-cable-company-le-origini\/"},"modified":"2021-09-10T17:31:49","modified_gmt":"2021-09-10T15:31:49","slug":"italian-cable-company-the-origins","status":"publish","type":"post","link":"https:\/\/icc.it\/en\/italian-cable-company-the-origins\/","title":{"rendered":"Italian Cable Company: The Origins"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>From the first copper wire to the most innovative solutions:<br \/>\ninvesting in top performances since 1961<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Who started this long journey?<\/strong><\/p>\n<p><em>Bergamo, second Post-War period.<\/em><\/p>\n<p><strong>Giuseppe Rota<\/strong> approached the world of cables, inspired by a friend who worked at Tuste, the only factory producing electrical cables in Villongo (Bergamo) at that time.<\/p>\n<p>After purchasing the first machinery, in 1961 Giuseppe Rota <strong>founded F.C.E. (Electric Cables Factory)<\/strong> with his sons Luigi and Bruno.<\/p>\n<p>These were the years of the &#8220;economic boom&#8221; and F.C.E. became a partner of the main industrial design brands of the period.<\/p>\n<p>Ten years later, his sons Enrico and Ottavio also joined the company: F.C.E. changed its name to <strong>Rota Luigi e F.lli Sas<\/strong>.<\/p>\n<p>The Rota brothers, determined to carry on their father&#8217;s dream, immediately contributed to the company&#8217;s development: they incorporated the C.E.M.P. company in Villongo (BG), taking control of the entire production chain.<\/p>\n<p>In 1982, the company became <strong>Rota Cavi S.p.A.<\/strong> with 14,000 square metres of production area, a turnover of 15 billion Lire, 70 employees and a set of very innovative technologies at the time.<\/p>\n<p>As the \u201890s approached, thanks to the entrepreneurial strategy of the Rota family, the business expanded into the domestic market and beyond.<\/p>\n<p>Follow the next steps in our history to continue with us on this time travel!<\/p>\n<p><strong>Fun fact:<\/strong><\/p>\n<p>&#8220;Radio.Cubo&#8221;, launched by Brionvega in 1965, was an innovative radio receiver, made with cables and wiring by Rota Cavi S.p.A.!<br \/>\n<em>Now it is present in the main museums of the world as a symbol of Made in Italy style and design.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/rota-cavi.jpg\" alt=\"rota-cavi\" width=\"800\" height=\"206\" class=\"aligncenter size-full wp-image-143918\" srcset=\"https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/rota-cavi.jpg 800w, https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/rota-cavi-300x77.jpg 300w, https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/rota-cavi-600x155.jpg 600w, https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/rota-cavi-768x198.jpg 768w, https:\/\/icc.it\/wp-content\/uploads\/2021\/09\/rota-cavi-190x49.jpg 190w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the first copper wire to the most innovative solutions:&#8230;<\/p>\n","protected":false},"author":5,"featured_media":143912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-143925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/posts\/143925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/comments?post=143925"}],"version-history":[{"count":1,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/posts\/143925\/revisions"}],"predecessor-version":[{"id":143926,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/posts\/143925\/revisions\/143926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/media\/143912"}],"wp:attachment":[{"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/media?parent=143925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/categories?post=143925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icc.it\/en\/wp-json\/wp\/v2\/tags?post=143925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}